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Ad Spend Budget Calculator

Enter a target revenue and target RoAS to see the ad budget required to hit it, plus a generic starting-point split across Meta, Google, influencer, and other channels.

How to Use Ad Spend Budget Calculator
  1. 1Enter your target revenue
  2. 2Enter your target RoAS
  3. 3Click Calculate to see the required ad budget and a suggested channel split
Frequently Asked Questions

No — it's a fixed, generic starting-point allocation, not calculated from your own data. Use it as a first-pass suggestion and adjust based on which channels actually perform for your specific product.

It depends on your margin — a common rule of thumb is target RoAS = 1 ÷ your gross margin. E.g. a 25% margin needs roughly 4x RoAS just to break even on ad spend, so most brands target higher than break-even.

No — this is purely media/ad spend, calculated as target revenue ÷ target RoAS.

Start with a conservative estimate (e.g. 3-4x) based on similar products or industry benchmarks, run a small test budget, then recalculate with your real, observed RoAS.

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