BCG Matrix Generator

Market growth ≥10% is treated as high growth, and relative market share ≥1.0 (meaning you're the market leader relative to your largest competitor) is treated as high share — these are standard textbook cutoffs, but your specific industry's definition of 'high growth' may differ.

Your market share divided by your largest competitor's share — a value above 1.0 means you're the market leader; below 1.0 means someone else leads. It's a ratio, not your raw market share percentage.

The classical BCG guidance is to consider divesting or minimizing further investment — but this tool only classifies based on the two inputs you give it; the right decision also depends on strategic factors it can't see (e.g. whether the product supports other products, or has turnaround potential).

Yes — the same classification works whether you're evaluating a single product, a product line, or a whole business unit, as long as you can estimate its market growth rate and relative share.