Competitive Pricing Calculator

The Analyzer only shows how your existing price compares to competitors — it doesn't suggest a new price. This tool computes the competitor average and applies your positioning offset to SUGGEST a specific price.

It positions you below the competitor average — e.g. -5% suggests pricing 5% cheaper than the average of your three competitors. A positive offset positions you above average (premium positioning).

Not in this tool — it averages exactly 3 competitor prices. For more competitors, average their prices yourself first and treat that as one of the three inputs.

No — it's a pure price-average-and-offset calculation. Whether your offset is appropriate depends on how your product's value compares to those competitors, which you need to judge yourself.