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Conversion Rate Calculator
Divide conversions by total visitors to get your conversion rate — enter both counts to see the percentage of visitors who completed your goal action.
How to Use Conversion Rate Calculator
- 1Find your total conversions and total visitors for the period you're measuring
- 2Enter both numbers, comma-separated (conversions,visitors)
- 3Click Calculate to see your conversion rate percentage
- 4Track the trend over time or compare across campaigns using the same definition of 'visitor'
Frequently Asked Questions
Conversion Rate = (conversions ÷ visitors) × 100. A 'conversion' is whatever goal action you're tracking — a purchase, signup, lead form submission, or download.
It varies enormously by industry and traffic source — ecommerce sites often see 1-4%, while a highly targeted landing page for paid search can see 10%+. Track your own trend over time rather than chasing a generic benchmark.
Either is valid as long as you're consistent — using sessions will generally give a slightly lower rate than unique visitors, since some visitors convert on a later session. Pick one definition and stick with it for trend comparisons.
Yes — just enter the conversions and visitors for that specific source, campaign, or page instead of site-wide totals.
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