Penetration Pricing Calculator

That version also projects total revenue at a target market share. This tool is a lighter-weight version — it only computes the introductory price and per-unit revenue given up, without modeling market size or share.

There's no universal number — it depends on how price-sensitive your target customers are and how much revenue you're willing to sacrifice short-term to build market share. This tool only computes the result for whatever discount you enter.

It reminds you of your planned duration but doesn't track time automatically — you set the plan, then need to actually execute the price increase after that period based on your own business calendar.

Customers acquired at a deep discount may resist the later price increase, or you may attract price-sensitive customers who churn once the discount ends — factor this into your planned duration and discount depth.