Psychological Pricing Tool

It depends on your positioning — charm pricing (.99 endings) tends to work for value/discount-oriented products, prestige pricing (round hundreds) tends to signal premium/luxury quality. The tool gives you all 4 conventions from one input; the choice of which to use is a positioning decision the tool doesn't make for you.

It shows your entered price alongside a higher anchor figure (30% above it) as a 'was/now' style comparison — a common way to make a price look like a discount, not a calculation of any real prior price.

There's real behavioral-economics research supporting it as a common effect, but results vary by product category and audience — treat this as a well-known convention to test, not a guarantee.

No — it works purely on whatever base price you enter. Apply tax before or after using this tool depending on whether your displayed price should be tax-inclusive.