Value-Based Pricing Calculator

This tool doesn't calculate or estimate it for you — you need to research or estimate it yourself, e.g. from customer interviews, the cost of the problem you solve, or the price of the next-best alternative your customer would use.

It varies widely by industry and negotiating power — B2B software often captures 10-20% of quantifiable customer value; this tool doesn't recommend a figure, it just applies whatever percentage you enter.

Those tools start from YOUR cost and add a margin. This tool ignores your cost entirely and starts from the VALUE the customer receives, capturing a percentage of that instead — a fundamentally different pricing philosophy.

That signals either your perceived-value estimate is too low, your value-capture percentage is too low, or value-based pricing isn't well suited to this product — check the result against your actual costs before using it as a final price.