MAP Pricing Calculator

MAP (Minimum Advertised Price) is the lowest price a retailer is allowed to publicly advertise your product at, even if they could technically sell it lower in-store or negotiate privately. It protects your brand's perceived value and helps prevent retailers from undercutting each other into a price war.

MSRP (see MSRP Calculator) is a suggested SELLING price built up from cost + markup, with wholesale/MAP shown as fixed ratios of it. This tool computes MAP directly from your cost and a target margin you specify — a different, more direct input path to the same kind of figure.

MAP policies are a common industry practice (setting a floor for advertised pricing), but enforceability and legal specifics vary by jurisdiction and your actual distributor agreements — this tool only computes the number, it isn't legal guidance.

There's no universal figure — it depends on your category and distribution structure. This tool doesn't recommend a margin, it computes the MAP for whatever target margin % you enter.