Penetration Pricing Calculator

Yes — it applies your target unit volume (from market size × target share) to BOTH the intro and normal price to compare revenue, rather than modeling how demand would actually change once you raise the price. Treat the comparison as a simplified projection, not a real demand forecast.

You supply your own estimate of the total addressable unit volume in your target market — the tool doesn't research or estimate this for you.

This tool is scoped specifically to comparing intro vs normal pricing revenue at one target unit volume — it's a pricing-strategy calculator, not a company valuation tool.

It depends entirely on your product, competition, and marketing budget — this tool doesn't recommend one, it computes projected revenue for whatever target share % you enter.