ROI Calculator Ecommerce

This is the key distinction: this tool's ROI is profit divided by (ad spend + COGS) — your total invested capital. ROAS Calculator Ecommerce only divides revenue by ad spend, ignoring product cost entirely. A campaign can show a great RoAS while still having poor true ROI once COGS is factored in.

ROAS is an advertising-efficiency metric (revenue per ad rupee) that marketers use to judge campaign performance in isolation. ROI here answers the fuller business question — after paying for both the ads AND the product itself, what's the actual return on money at risk?

There's no universal number — it depends on your margins and how you deploy the returned capital. Compare against your own historical campaigns or your cost of capital rather than a generic benchmark.

Yes, as a secondary figure alongside the ROI calculation, since both are commonly checked together — but the primary output is the COGS-inclusive ROI.