Wholesale Pricing Calculator

It's your margin at the wholesale price you'd offer, calculated from the wholesale price and your own cost (not the reseller's markup) — it tells you how much room you have left after discounting off retail, before you start losing money on the wholesale deal.

It varies by industry — many resellers expect 30-50% off retail so they can mark it back up profitably — but this tool only computes the resulting price and your margin for whatever discount % you enter, it doesn't recommend one.

No — it applies one flat discount percentage regardless of order size. If you offer different discounts at different order volumes, run this calculator once per volume tier.

Set your retail price first (e.g. with the Keystone or MSRP calculators), then come back here to work out the wholesale price and your margin at that wholesale level.