Winning Product Scorecard

No — all five ratings (demand, competition, wow factor, margin, all-season appeal) are your own inputs based on your own research. The tool applies a fixed weighting formula; it has no external data source.

Demand 30%, low competition 20% (10 minus your competition rating), margin 25%, wow factor 15%, all-season appeal 10% — fixed and not adjustable.

Wow factor is your own 1-10 rating of how visually striking/impulse-buy-worthy the product is (a common dropshipping heuristic). All-season appeal rates whether demand holds up year-round vs being seasonal — both are subjective calls you make yourself.

All three combine subjective ratings with fixed weights, but this one is the only one of the three that includes wow factor and seasonality — it's aimed at evaluating a single specific product's launch potential, while Niche Profitability Calculator is framed around a broader niche.